My love of fashion, beauty and travel started the L’apotheca seed a while ago. My own journey with my skin, confidence and career lit the fire in me to actually found it in my early forties. Right in the sweet spot where effective skincare, rituals, time with friends and being the real you without apology meet - we curate edits, experiences and content you want to share with your besties.

I’m an ex-marketeer, and I’ve spent most of my career caring about products, consumers and packaging. I’m also a skincare & wellbeing junkie, with slightly unhinged level of interest in brands, rituals and travel which I’ve only recently had the confidence to explore fully without guilt.

I wanted to capture the girls trip energy and bottle it. The feeling you get when you girls just get you. No judgement. The advice, the sharing, the laughter. Everything. Alongside the skincare, beauty and wellbeing finds you won’t find on the UK highstreet. Exclusive. Elusive. Yours.