CURATED RITUALS, COMMUNITY & CONNECTION

Curated wellbeing edits that help women pause, reconnect and feel good again - rituals and discoveries for women who get it.

That feeling.

When you stop rushing. When you’ve been remembering for everyone else and start remembering yourself.

When you discover something new that makes you feel a little more like you - and something that feels new, and familiar all at once.

When you’re surrounded by women who just get it.

It reminds you how good it feels to care for you.

To be you.

To feel good again.

That’s L’APOTHECA.

Explore the edits, gatherings and coaching for women who get it.

EXPLORE THE EDITS

“I love how exclusive L’apotheca my edit is. Dreamy. I spent a whole Sunday exploring everything inside!”

*****

Claire S

“It’s so important. What you’re doing. You have a gift for bringing people together. Finding a way.”

*****

Lucy W

My love for fashion, beauty and travel planted the first seed for L’APOTHECA.

But it was my own journey - through skin, mental health, menopause, motherhood and finding myself again that brought it to life in my forties.

I created these wellbeing edits because I wanted a moment I could never quite find. Something beautifully curated, quietly luxurious, quietly luxurious with a sense of discovery. A pause in a box - that is genuinely restorative.

Every edit blends elevated European beauty with meaningful self-care rituals and that ‘women who get it’ energy. The products are chosen with intention, tested and rooted in the belief that feeling good shouldn’t come with guilt.

I’m Gemma - I’m an accredited coach, mum, professional and lifelong skincare and wellbeing obsessive and someone who’s spent her career caring about other peoples brands.

L’APOTHECA is mine. The one I built for women like me: women who hold work, home, health and indentity together, and deserve that moment.

These edit’s aren’t just beauty boxes. They’re a return to yourself. A small intentional indulgence, a soft exhale and. a sense of being understood.

Exclusive. Elusive. Yours.

  • No. You can order a single edit, or every edit. No monthly sign up.

  • Ethical practice and sustainability is an important part of my curation process. I aim to work only with suppliers who are actively and openly working with ethical manufacturing, procuring and cultural and sustainable practices.

  • Post & Packaging is always free. I use Royal Mail, and currently we only deliver to the UK.

  • Beauty, wellbeing and luxury lifestyle products from around the world. Pharmacy grade skincare from brands you may have heard of, alongside Artisan brands you’ll grow to adore.

“La beauté commence au moment où vous décidez d’être vous-même.”

— Coco Chanel

Join the circle